Sensation Amsterdam is known to sell out all tickets in one single day for the last 15 years. After touring cities like Dubai, Amsterdam, New York and Bangkok and entertaining over two million enthusiasts; India became the 34th country to have hosted the world famous dance festival on March 5th in the state of the art Gachibowli Stadium, Hyderabad. It endorsed one of the six international themes – The Pleasuredome – and became the first one to see the outdoor version of Sensation. The first edition in 2000 was called “Shiva” named after the Indian deity, so it was homecoming of all sorts for this show.
Sensation is known worldwide for it’s one of a kind stage setup. A group of 30 engineers worked on the design and construction of the show for over 5 months. All the stage equipment was transported to India in 13 containers from Amsterdam and it took 7 days for a crew support of 100 people to set it up. It had a rotating carousel with flying horses as the centre stage; with rotating accommodating 130 speakers. Driven by hydraulic system, it was what you could call, a work of “stage craft”. You had to be there to believe it.
Presented by Budweiser and hosted by MC GEE, Sensation was kickstarted by Mr White and was followed by other international artistes, including Axwell, Afrojack, Lost Frequencies, and Laidback Luke. Over 30,000 fans dressed in the iconic white indulged in the six-hour-long sheer love for music on a Friday night.
“The set was one of a kind. Never ever seen before in India. The set up is what sensation is known for. They tried to offer us the similar set that Amsterdam and other parts of the world have seen. And it was amazing! A proper feast to the eye. The audience couldn’t dream of a better looking and majestic set. The set was complimented with an excellent good sound system.
The quality of their execution was mind-blowing. The bass, the pitch, the lasers, the firework, the lights, the dance performers. The artists that they had under their sleeves were world-class of course; all from diverse genres. India couldn’t have asked for more”, says Nikhil Bhandari, a music enthusiast.
Many popular celebrities and big names from the Tollywood industry attended the event including Allu Arjun, Nagarjuna, Ravi Teja, Venkatesh, Rana Daggubati, Pranitha, Lavanya Tripathi and many others. Raaga Sakya, the lead in Chiru Godavalu, a Tollywood flick says “It was one grand experience. The stage was done very beautifully and the placement was just right. It was organized and planned perfectly. It was so pretty to see everything white washed. Also, the response from the crowd was great. Hyderabad needs more of such events.”
“Be part of the night, dress in white” is not just their mantra, it is a way of life for everybody who has ever experienced the aura of Sensation.
This iconic dress code began to pay tribute to one of Sensation’s founders Miles Stutterheim, who tragically lost his life in 2000. Since then, the colour has risen from its origins to symbolise the emotion of the event itself. The feeling of euphoria experienced when you enter Sensation’s premises, and merge in with the other attendees dissolving completely is unparalleled, to say the very least.
Voila Events LLP, the Hyderabad-based company responsible for Sensation coming to India, attributed this conduct to be a result of the easy clearances and approvals and the backing provided by the government.When asked if they will be doing it again in Hyderabad, Vijay Amritraj, the co-founder of Voila Events LLP, replied affirmatively, “Yes, the response from India has been overwhelming and we will surely continue organising sensation year after year, till at least 2020. The audience has loved the concept and we are now assured of the success of the product. We believe what helps is the uniqueness of the unite in white concept and the global lineage of excellent production and experience.”