Not so long ago there was a hardware race among desktop and portable computers in the areas of on board processor clock speed and RAM memory… imagine if the same thing happened to mobile phones. Too late, it’s already happening!
In early 2010 there are 10 or more mobile phones with chips operating at 1Ghz. These phones have multiple operating systems including Android and Windows Mobile. Onboard RAM already ranges from a low of 256k through 1gig. Sound familiar? You bet, but since the mobile device is also a communications medium and archive of sorts, the effect and promise of all this computing power in your hand is much greater than in the past for desktops and laptops.
For example, the HTC EVO has all the leading edge hardware above but it also interfaces with recent communication network changes to effect a win-win proposition. No more hemi in a volkswagen. Carrier networks have been upgraded to a 4G standard permitting communications speeds of 100 Mbit/s. Content providers are streaming full length movies. Apps are providing realtime connection to location based services. The effect of these trends and changes is to rewrite viewing the computer as a destination interface, whether at home, at the office or in your briefcase.
In this sense the mobile phone is no longer a mobile phone, rather its a computer with communications capability. Similar to the computer that’s embedded in your car, to optimize decision making required of the engine, suspension, climate control system and more, the mobile phone/computer will always be with you to similarly assist you to optimize your day to day activities – shopping, entertainment, socialization, personal health… anything for which there’s an app for that.
There’s opportunities in recognizing this trend, this convergence of uses and devices. It’s not a singular opportunity but multi-faceted in applying traditional ways of doing business or conducting everyday tasks to this new mobile paradigm. And for marketers, it’s an especially opportune time, where disruptive innovations and technologies have traditionally opened up exceptional improvements to products and services in ways that markets don’t expect, resulting in lower costs or improvements that increase convenience or reach previously unreachable consumers.
So here’s the challenge – mobile apps are an excellent example of adding a new communications medium for delivery of business information to mobile demographics that are either not interested in or underserved by traditional delivery mechanics – what other innovative channels will be made possible by these wearable computers?