We are living in a world surrounded by numerous things that are either related to the technology, the latest gadgets or the latest fashion. Fashion today has made its significance felt in almost all sectors of life. Fashion can be termed into two groups: One which follows fashion trends and adopts them and the other who create fashion and style statements for the others to follow them. It can also be extended to another set of people who rarely have anything to do with fashion trends but yet follow their own style to create their own unique personality; adding one more style to the fashion world.
Fashion is not just about cosmetics and make up or the hair-do. It is a sense of creating the charisma of looking good in anything you wear and this magic is created with the right kind of accessories going along with the footwear and the clothes, making up a pleasant picture to view. People who cannot afford to buy expensive clothes look best in their casual wear, just by presenting themselves in that manner of sophistication and creating an aura around them with the confidence of looking good.
There are myriad forms of fashion, and trends keep on changing with the seasons. From the early 60s and 70s to the present millennium, there has been an immense change in the forms, styles and ideas on fashion trends.
In India, much of fashion has been influenced by the Hindi Film Industry, popularly known as Bollywood. The trends that have been changing through time can be fairly seen in movies that were made during the 60s and 70s and how they have evolved in various forms bringing a style that can be followed by the general public. People have aped the West since a long time and this was no exception. The clothes made in the 60s and 70s were highly influenced by the western countries and given a traditional touch. Bell Bottoms, scarves and the hairstyle were very much prevalent in those days as a style-statement. Later in the 80s and 90s, Fashion world sizzled like never before. People craved to look different, stylish and modern and this could be seen in their choice of outfits, new hairstyles, makeup and accessories like purses, earrings, necklaces, matching footwear etc.
People were conscious about each and every new thing that was marketed and they copied the styles of their Bollywood idols. Bollywood started as a platform for theatre artists and went on to become a commercial entry to the youths and aspirants for a career in the film and fashion industry. Art and music have become an inseparable thing of the past and so it is deeply rooted in the present as well with more features and facilities.
Today fashion, art, music, designers, dance etc all have a place in the industry and people can choose to take up anything related to this industry as their profession too. Art and music have long been implemented in school’s co-curricular activities and Higher colleges are now offering various courses for better professionalism in these areas. There are also various acting schools and the small screen, the television, which has opened up avenues in bringing out the talents from young minds through numerous platforms of music and dance. This is the innovation of the millennium in creating jobs and work in the fashion industry. The trends that we see are brought about by the fashion houses that have regular seasons to showcase their invention, many of which are popularized in FTV, Zee Trendz and TLC channels. We can also get a glimpse of the stylish outfits through these shows that the models present. Today, Modelling is also one of the platforms for an entry into the world of fashion.
In the yester years, fashion was constrained only to the actors in the film or those that were bold enough to carry themselves in the public that they were considered fashionable. Others just wooed it behind closed doors. Slowly when times began changing, we could see the women showing off their styles in the traditional saree with an embroidered blouse and a different neck style. Then we saw the saree being draped in various styles like the Bengali style or the Gujarati style etc. The women were liberating their choice of freedom and it could be seen in their appearances with a high heeled slipper or the handbag she carried or the way she held her saree or the hair and the makeup she wore. All these changes brought about the invention of churidars and then the salwar kameez and finally, the fashion of dresses was out in the open. Women accepted the fact that there was nothing wrong in looking good and the men, of course, loved to see the attractive side of women and fantasized the idea over their spouses.
This change in the attitude of the public was very well taken by the fashionistas and a huge market was created to meet the demands of the public. Today fashion creates a new look with distinct style for a particular person and keeps oneself updated with the latest trends seen in the market. This industry is popular for its glamour as well as the mixture of Indian tradition and culture put into the designer wear that the models showcase.
People love to experiment different textures of materials used in the outfits and so the designers give them a wide collection of dresses using all kinds of clothes. There are the traditional Khadi and silk combination that is presently creating waves seen in both men’s and women’s wear. Then we have the embroidery work in zardozi, Swarovski studded tops and lehengas and multi-stoned work in bridal collection sarees etc. Then the most sought materials like cotton, polyester, chiffon, crush materials used in varied iconoclastic designs and styles.
Always there is a hope for the designers that the youth want a change in the fashion and are glad to keep up the trend with a fusion of Indian and western mix of fashionable wear. Also, the youth of today are very selective in their sense of styling for a particular occasion. Be it a party or for a marriage or the casual look, they want the best and they believe in looking the best. And to achieve this, people go one step ahead in ensuring that they have everything in their wardrobe for any kind of occasion.
Apart from the stylish clothes and fashion that is currently popular people want to try something that goes along with their outlook. So the market started towards the very own friend of a woman- The Hand Bag or the Purse. The Fresh look of a purse with magnificent colors and its stylish features like the chain handle or the jazzy zips with numerous pockets in different shapes attracted the public like never before. And with the increasing demand of the prices of branded purses, it became a must for every woman to complete her shopping. So did the other accessories line up by creating a place for themselves in the market? Just a few to quote; earring and necklaces, various Belts, hand bracelets and brooches, stiletto and its wonderful embroidered, party wear slippers along with its brotherly high rugged shoes giving a perfect cowboy look etc.
Fashion has always been a very interesting topic for all women and now the trend has even challenged the men to compete for a more appealing look for a remarkable future in the world of Fashion to make it a full fledged acceptable thing for all genre of people.
Kiriti C Chavadi