How This Guy Sold His Suzuki Vitara ’96 Online With this Insane Ad

Eugene Romanovsky just raised the bar for advertising agencies with his Suzuki Vitara Ad


I happened to come across an amazing video of a car, a Suzuki Vitara, going through hell and high water (literally) and still emerging unscathed. It went through rough waters, dinosaurs and a bunch of different times. It has been some time since a video has kept me so engaged and trust me, it will do the same to you. I had no clue that it was an advertisement till it came to an end. And the best part? It was not made by any company; it was made by an individual who wanted nothing but to sell his old Suzuki Vitara so that he could get himself a new car! Yes, Eugene Romanovsky went through all this hard work just to sell his car. I was so damn impressed that I decided to get in touch with him.


1) Firstly, has the car been sold? If not, now that the car has become a celebrity, do you plan on selling it?

Yes, the car is sold. To a guy that never saw the video. That’s funny.

2) How did you come up with the idea of making this video and how long did it take for you to execute the entire thing?

The idea issue is a complicated thing. I started to do a poster to stick on the car and ended up making a video.

I think I simply wanted to delay the moment of selling because I was really connected to my car. So I continued to make stuff that was more time-consuming. It took me a total of 3 weeks. 2-3 hours a day. I do things fast.


3) What is the highest bid that you’ve received till now?

I didn’t get high bids for a car but did receive high offers. Like to make a video for launching the new city.

4) Just to be on the same page, we are talking about the Honda City right?

No no. Can’t really tell. Not Honda

5) Have you taken up the offer yet?

Not yet. Thinking about.


6) Have you got any job offers after you put up the ad?

Got a lot of job offers but not running to get them. I currently work as creative director at


7) Do you miss your car?

Actually yes. But have to go on and renew stuff.

8) Which one did you get or are planning to get?

Wanted a Jeep Wrangler and still want to buy it sometime. Can’t afford right now.

Eugene Romanovsky, I hope you buy yourself a Jeep Wrangler pretty soon!

For those who haven’t watched the ad yet, here it is: