The sheer convenience and reach that is offered by the World Wide Web has resulted in the cropping up of a range of sectors that have benefited consumers around the world. One such industry that has happened to add surprisingly high amounts of value through the internet is the wedding industry in India. Not only the wedding industry but the matchmaking industry has online has gained a surprisingly quick acceptance among the youth and the older generation alike.
The potential exhibited by Online Matrimonial Websites is tremendous and the best part is that Indian audiences get that.
Traditions and Technology
The reason behind the easy acceptance of these portals for the purpose of match making is the simple fact that these portals have very elegantly ensured that the interfaces created abide with the expectations and norms of Indian traditions. The safe and secure platform of these websites allows the efficient and effective use of technology to build databases of young Indian potential brides and grooms that can be browsed by registrants.
Parents are especially excited about these tools because they appreciate the ability to customize searches shortlist probable matches which are closest to the criteria they have set for their children. With a number of options to choose from, they are bound to find the perfect match for their children.
Breaking Geographical Barriers
With more and more people logging on to the web, this platform has proven to be a boon for the match making system in India, especially since it manages to break all geographical barriers and allow Indians sitting in a small town in the United States, look for potential life partners from their home country or town.
The Business of Match-Making Online
The business of Online Matrimonial Websites is believed to be growing at a whopping rate of 50% annually. Valued at over 50 million USD, industry experts believe that this is only the beginning. With a range of other supportive services in the wedding industry that are cropping up in the form of websites, the entire wedding industry is going to see a tremendous and progressive shift in the recent future.
Today, there is the host of players in online matchmaking portals of all sizes that cater to specific segments of the Indian demographic. For example, today there are a number of portals which cater to brides and grooms belonging to a specific profession such as Doctors, Government Officials etc. Online Matrimonial websites for Indians or even brides and grooms belonging to specific ethnicity exist on the web.
There is a lot of potential and opportunity that is seen by online business owners in the matchmaking arena. With a large number of young people logging on, there has been a surprisingly good response from a market segment that ideally wouldn’t be expected to log on to the internet.
These websites have proven to be a great answer to a much-required need of the Indian society and have been able to easily adapt to its traditions and make efficient use of technology to deliver a world class service.