Rajnigandha the ‘classy’ paan masala (if there can ever be one) decided to build its brand image on Twitter. They decided they would hold a Twitter contest which is quite the norm these days. They also decided to cash on the ongoing Jaipur Lit Fest, because Rajnigandha is the sophisticated paan masala that helps you take over the East India Company.
The premium paan masala thought it would a great way to build their brand and see them trending on Twitter and it did, in a not so flattering way. People started tweeting some serious harsh truths abut the cancerous paan masala and how it leads to ugly red-stained teeth. #RajnigandhaSixWordsStory was trending with people making a mockery of the hashtag. Here are some of the best potshots at the brand:
That was Social Media 101: How not to do Twitter. In case you were wondering they were giving away iPad Minis. Damn…