Skin lightening creams have always been the elephant in the room among black women. Whether in the USA, Europe the Caribbean, South America…skin lightening creams, have held a taboo standing in the black community, yet women continue to use the creams, in order to attain a beauty standard, that is seen all too often in RnB videos, or amongst many of the biggest celebrities, the theme is always the same: lighter skinned black women.
Now if we add the fascination that African American men have with Latina women, we see the same theme: Lighter skinned women.
Is it a good thing, or a bad thing? To answer this, we have to take an objective stance regarding skin lightening creams, and the reasons that black women use them. The basic argument against skin lightening is that it’s a form of self-hate, selling out our collective African descent, and heritage regardless of whether we are Black people from the Caribbean, Latin America, the United States, or Europe. However, that argument in itself could be said to be flawed because of the diverse range of shades of black on the African continent itself.
From seeing extremely light skinned Nigerian Igbo and Fulani women, some even having green and grey eyes, to the deepest, richest blue black of women in South Sudan, and every shade in between, it can be said conversely that the whole argument about skin lightening creams being about self-hate, is a flawed argument due to the fact that there are naturally light skinned people in Africa.
So is it selling out? Or is it Black women trying to actually look more Igbo, Fulani or Northern Somali and get closer to their African roots? It is an alternative viewpoint.
But, due to the negativity that has been directed at Black men, and especially dark skinned black men, and the behaviour that blacks display themselves, like for instance, overtly favourable attitudes toward lighter skinned blacks, one can see, that often, the choice to use a skin lightening cream, is a psychological one.
In short, a person who uses skin lightening creams, at the deepest level of their being, believes that by becoming lighter, they will feel better about themselves, and they will be treated more favourably.
It is as simple as that.
This is a choice, just as wearing mascara, lipstick, or using hair relaxer, hair weaves, getting a lineup, shaving etc., these are all efforts, to change how you look and present yourself to the world.
It’s a choice, and if one feels they want to use skin lightening creams, then they can if they choose to.
The real question regarding skin lightening creams really should be is safety. The majority of skin lightening creams on the market, that black women buy from neighbourhood beauty stores, owned by Korean and Pakistani business people, in the United States and the United Kingdom respectively, are completely unsafe.
Dangerous ingredients have been found in such skin lightening creams, sold by neighbourhood beauty stores, leading to serious problems for users.
It’s almost as if there is a sanctioned effort to injure black women by the sellers of conventional skin lightening creams, in the neighbourhood beauty stores.
Nubianblue.com, a specialist black skincare company, has developed a range of skin lightening creams that use only natural plant ingredients, and enzymes, to lighten dark skin, that is safe and actually nourish the skin.
Seeing the need for a safe skin lightening product, the founders of the company ensured that all skin lightening creams made by NubianBlue.com undergo 28 separate quality tests, to certify the safety, quality and effectiveness.
The founding of such companies such as NubianBlue, has allowed black women, who choose to use skin lightening creams, to feel safer and more comfortable using them, because they know, that the creams made by such specialist companies are safe as evidenced by skin lightening creams from NubianBlue.com, rather than black women who take chances buying essentially dangerous chemicals in a jar from neighbourhood hair and beauty shops.