Everyone wants to look their best in their own way and thanks to online shopping portals, life is a lot easier. You can buy anything at the click of a mouse.
While such facilities make it very convenient for shoppers, the easy access can lead to unnecessary purchases as well. Sometimes, a person may resort to compulsive shopping to overcome his or her emotional void like loneliness, insecurity, sadness or even boredom. One turns into a shopaholic when they get easily tempted by items that they do not need and get accustomed with the shopping habit.
These signs have been exhibited in Sushila Shaw, 26, a resident of Tiljala road (Kolkata). She has an MA in English from Indira Gandhi University and is currently employed with Air India as a ground hostess (since 5 years).
She is so addicted to shopping that she is unable to control her spending irrespective of what she does and doesn’t need. Today, Sushila wouldn’t be able to even tell you how many online purchases she has made on her own, with many items still lying unopened with their price tags still attached. She justifies it by saying that she intends to open and use these items for future plans like wedding functions and parties. She shops at least a few times every week or so and has actually forgotten some of her purchased possessions.
According to her mother, Sushila has turned into a compulsive shopper since the past 6 months. “She spends more than half of her salary in shopping and finally ends up with little or nothing to save”, says the mother.
“Every day she orders something or the other, and the delivery man keeps popping up at the door. This is very annoying because first we have to pay the delivery man though she repays us after a month”, says Sushila’s brother Deep Shaw. Even after being told by her parents several times to stop spending so much, she does not pay any heed.
“I like to shop online. I shop for myself and whatever may be the need for the month or the day, shopping for me is just one click away. I buy cosmetics, face and body products, electronics and clothes, but the mostly I opt for clothes and cosmetics. Till now my most expensive purchase was kitchen cabinet and my mobile Moto G2 .The kitchen cabinet was for rupees 40,000 but it was bought offline and Moto G2(online) 13000 rupees.”, says Sushila.
According to her sisters Sushila’s closet is filled with her recent purchases, so she now has to hang her clothes and other belongings on the hooks attached on the walls.
Her father is fed up and snaps every time he sees the delivery man with boxes of clothes and shoes considering that there are enough boxes of shoes lying in her room, left unopened. Most of the time, Sushila is at work when the delivery man comes to deliver her ordered items, her mother or her brother end up cancelling the order, without her knowledge. When Sushila enquires about her orders, her brother simply says that no one came.
When asked about the longest time period in which she did not shop for single item, she replied that it was for a week when she was travelling. According to her if the online portals were to shut down then she would simply start shopping offline.
But Sushila is not just some hoarder, she gives away as well. Every Diwali she surprised her family by buying gifts for them and she gives away most of her clothes or the beauty items either to her cousins or to her own sisters.
On an average she spends around 2000 rupees on a product and she mainly orders from Amazon. Sushila says “I want to have all kinds and colors of stylish clothes so that in the future if there is any party or a function I able to look and present myself in the best way. However, considering my parents’ and siblings’ opinions on the same, I think I need some intervention for my incessant shopping but the lust for this, that and the other things do not seem to end in me. Right now I do not have any saving plans or any future plan.”
Nevertheless, her family is trying to make her understand that she must have some control on her impulses.