Intimidated by the glitzy aura of the event? Fret not. Here is some handholding for the fashion enthusiast.
Did you know that the first Lakme Fashion Week that took place in August 1999 at Taj Palace, Delhi, was the first fashion show in our country? Ranna Gill was the first designer to open the show with her Fall collection. Bet you didn’t know that the Lakme Fashion Week is controlled by the Fashion Design Council of India and is only sponsored by Lakme.
You don’t have to know all that. It is up on Google anyway. But, there are things that you won’t find even on Google.
This year, the fashion week is taking place at St. Regis, Lower Parel, from August 24-28. This year, unfortunately, I won’t be able to attend the event but I still remember my experiences from a few years ago. The area was filled with socialites and celebrities, in groups, holding their champagne glasses and giggling. The whole place was done up with gorgeous flowers, there was music playing in the background and air kisses being blown every two seconds. Once it was dusk, the whole place lit up like a fairytale. To me, it was almost a magical experience.
If this is the first Lakme Fashion Week that you are attending, or if you are planning to attend one in the future, here’s a quick guide on how to go about it.
1. Do Not Overdress
I understand that it is a fashion event but there is no need for you to wear heavy make-up and accessories. You’ll be surprised to see the way people dress up there. The designers are too busy with their shows to make a fashion statement. I saw people come in rugged boyfriend jeans with a simple t-shirt. There are people who attend the event in stylish dresses and skirts, but they keep it classy. You’ll also notice people with heavy jewellery and studded heels, but it is not like a big fat Indian wedding.
2. Make Sure to Network
Like any other social event, Lakme Fashion Week is also crawling with people and is a great place to socialize. Do not hesitate to strike a conversation with people around you. They may appear intimidating but they were also first timers once. Having a wide network is a must in every field and these events will help you build on your networking skills. If people around you come across intimidating, approach a few volunteers, they’ll have awesome stories to share. Talk to the person who is seated near you at the show. I had met this amazing guy called Ankit, he was sitting next to me during a show, and he was an intern at a fashion house in Paris. I learnt so much from our conversation.
3. Don’t Be Afraid of Asking Questions
Don’t even hesitate to ask questions. When I went there, I was lost. I couldn’t find the correct floor for twenty minutes when I finally gave up and asked this person with a Lakme lanyard to guide me and he did so most politely. Whenever in doubt, ask someone around you, and they’ll surprise you with their hospitality. Even after finding the correct floor, I couldn’t locate the correct stage. While I had a visible puzzled look on my face, a pretty lady in a white lacy dress and high heels, offered me some water and helped me with directions.
4. Have a Rough Idea About the Designers
This is important. You don’t have to know everything about them. Usually, there are three designers who display their stuff in one show, just read a bit about their work before you attend it. This will tell you the kind of clothes they’ll be displaying and you won’t look clueless.
5. Participate in the Activities
Other than modeling and designing, there are many other activities that happen at the venue. Last season, there was a set up by an organization where one wall was kept for things that must be in fashion, and other wall was for things that needed to go out of fashion, the activity was to decide the fate of these things. You will also meet some really nice people during these activities.
The most important thing is to enjoy these events. Clicking pictures is great but don’t forget to immerse yourself in the experience. And anyway, you’ll find pictures of the designers’ collection on Lakme Fashion Week’s social media pages.
My experience at Lakme Fashion Week was one of the best. I met some amazing people, and most importantly, I learned a lot about the events and the industry. It’s not just about the glamour, but about the emotions and efforts that go into producing a dazzling show.
Surbhi Jain is a handpicked product of the Bayside Pathfinder where we empower the young and the young at heart with the power of storytelling. To become a part of our extended family of unique contributors, call up Prem Madnani at +91 9892913788 or email him on [email protected].