Learning how to speak to the public is vital if you are planning on giving seminars/webinars. Put fear and sweat in the past. Now is the time to practice, practice and practice again. Just like anything else, people learn to be great by studying what other speakers have done previously – learning from their mistakes, improving upon and them using the parts which were already strong to overcome any hurdles. Not many people were naturally born with the ability to inspire, persuade and motivate others.
Learning how to be comfortable while speaking to the public is also important to the success of those seminars and webinars. This will help you develop those characteristics needed for public speaking. People can sense when a speaker is not at ease, and it undermines their confidence in the speaker. You don’t want that! You want your prospects and clients to believe you are the absolute expert when presenting at seminars/webinars. A confident speaker creates a bond between the audience and speaker. When a trusting relationship is established, it helps put the audience at ease so that they can really focus on what the seminar is about.
Like everything else, your presentation, seminar or speech must do the following things:
1. Get their ATTENTION!
2. Peak their INTEREST!
3. Create a DESIRE!
4. Motivate them to take ACTION!
If you are giving a seminar, give a short speech to get their attention and peak their interest. Make sure you use a few bold statements. Ask the audience questions and find ways to make them participate. Once you’ve done this, use visual aids to create desire. Videos and PowerPoint presentations are a great way to do this. After the video is over, motivate your audience to take action. Time limits on special pricing are an easy way to motivate your audience.
Keys to help you in public speaking – developing those characteristics most admired in public speakers:
1. Create a sincere rapport with your audience – first impressions are crucial
2. Turn your speech into a conversation – relax
3. Make sure your visual aids back your ideas
4. Organize content and presentation order, to maximize effect with your audience
Public speaking takes practice, and it’s not always the easiest thing to do. The most important thing to remember is to talk to the audience in a friendly, down to earth manner. When you are speaking – you’re the big shot, the expert! But you are also a nice friendly, down to earth person. Combine those two qualities and people will respond!