Rally For Rivers: A Cause Worth Fighting For


“This is not a protest. This is not an agitation. This is a campaign to raise awareness that our rivers are depleting. Everyone who consumes water must Rally For Rivers,” Sadhguru.

Our rivers are dying and we must do all we can to stop them. Rally for rivers is a nationwide awareness campaign addressing the depleting conditions of our rivers. JaggiVasdev, the founder of Isha Foundation drove from Kanyakumari to Himalayas covering 16 states to create awareness about the sorry state of our rivers.

There are numerous ways people from children to celebrities have pledged support for the cause.

Rally for Rivers and Kokuyo Camlin came together to encourage schoolchildren to express themselves through the topic, “Saving Rivers: India’s Lifelines”.

Sonu Nigam performed at a concert on October 2 to raise awareness about our dying rivers. Celebrities such as Sachin Tendulkar and Salman Khan have lent their support to the cause as well

“If we do not act now, the legacy we hand over to the next generation will be one of conflict and deprivation,” says the campaign on their website.

Indian citizens have until October 31 to pledge their support and urge the government to take action. They can give a missed call to 80009 80009 to participate.

A three-day event organised by Art of Living had “completely destroyed” the riverbed of the Yamuna last year.

“It has been estimated that approximately 120 hectares (about 300 acres) of floodplains of west (right bank) of the river Yamuna and about 50 hectares (120 acres) floodplains of the eastern side (left bank) of the river have been adversely impacted ecologically at different magnitudes,” said the report headed by water resources ministry secretary Shashi Shekhar.

They were asked to pay Rs 5 crores by the National Green Tribunal as interim environment compensation.The Art of Living, which is headed by popular spiritual guru Sri Sri Ravishankar said it had been “victims of a conspiracy”.