Seven Percent of Americans Think Chocolate Milk Comes from Brown Cows

Almost half didn't know where chocolate milk came from at all

It seems the whole world thinks the humble cow is a magical animal. An Indian minister wants us to believe that cows exhale oxygen and a lot of Americans think that brown cows give chocolate milk. According to an online survey of 1000 adults by milk industry body Innovation Center, seven percent of adults believed that brown cows gave out chocolate milk. That means 70 people in the survey believed that cows gave them chocolate milk. If you were to apply these findings to the entire population, that makes 16.7 million woefully ignorant Americans.


About 48 percent didn’t know where chocolate milk came from at all. Seriously, don’t these people read the ingredients?

This is not a new phenomenon. According to the Washington Post, one Department of Agriculture study commissioned in the early ’90s found that nearly one in five adults did not know that hamburgers are made from beef.

Experts believe it’s an exposure issue, especially for the urban population. After all, when you need food, you got to the supermarket. Who thinks about where it comes from?

Wikimedia Commons
Wikimedia Commons

Americans have earned quite a reputation for their ignorance. In May, The New York Times asked 1,746 American adults to pinpoint North Korea on the map. Only 36 per cent knew where the Kim Jong-Un-ruled nation was.

Image: Fox
Image: Fox

Entertainment is one avenue where Americans can pride themselves on their knowledge. A study by the McCormick Tribune Freedom Museum found that 22 percent of Americans could name all five Simpson family members. But, only one in 1,000 people could name all five First Amendment freedoms.