Mumbai First, a non-profit organisation, has introduced an initiative— ‘Vote4Mumbai’, which attempts to get the public involved in governance of the city. The initiative tries to evoke a spirit of competitiveness to encourage people to get out and vote in the upcoming elections on February 21. In the recently concluded State Assembly Polls, over 77 percent of the electorate turned up to vote in Punjab and Goa witnessed an 83 percent turnout. Meanwhile in Mumbai, only 45 percent voters turned out to vote in the 2012 BMC elections.
Mumbai First’s Vote4Mumbai initiative is a contest to push Mumbaikars to vote. The winners of this contest stand a chance to share a table with Bollywood legends Amitabh Bachchan and Aamir Khan in a conference to be held on Mumbai’s challenges and solutions. The winners will also be given an opportunity to present their suggestions as solutions in the Chief Minister’s War Room that tracks the progress of infrastructure projects.
Leading MNCs such as Mahindra and Mahindra Group, Vodafone, MCX, Morgan Stanley and Tata Motors have extended their support to the contest. The corporates will have to register themselves on Mumbai First’s official website. On registration, the corporates will be classified in four different categories based on the number of employees. The parameters of judging will be based on the voting percentage. There will only be three winners. The idea here is to promote voting among the employees, so each company takes the requisite measures to ensure their employees go to the polls on February 21, 2017. The company must allow flexibility in work timings on the day of voting.
Apart from corporate professionals, the contest also welcomes participation from colleges and housing societies. Individuals can also participate and win points by sharing posts on social media.
The thought of having Bollywood icons drive their fans to vote sounds interesting. Hopefully, it will translate to a higher participation in the upcoming civic polls in Maharashtra.